Introduction to marketing management : MARK804
Material type:
BookSeries: Always learningPublisher: Melbourne VIC : Pearson Australia, c2016.Edition: Custom ed.Description: xxi, 692 p. : maps, col. ill. ; 27 cm.ISBN: 9781488613869Other title: MARK804 | Introduction to marketing management.Contained works: Kotler, Philip | Burton, Suzan | Deans, Kenneth R | Brown, Linden | Armstrong, Gary.Subject(s): Advertising | Advertising -- Textbooks | Marketing -- Management -- New Zealand | Marketing -- Management. -- Australia | Marketing -- Textbooks | MarketingDDC classification: 658.8 IN TR
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 IN TR (Browse shelf) | Available | July2018 | T0060092 |
At foot of title: University of Wollongong.
Includes bibliographical references.
Brief contents: Chapter 1. Marketing : creating superior customer value -- chapter 2. Marketing : delivering and capturing value -- chapter 3. Strategic planning and marketing -- chapter 4. Marketing strategies for competitive advantage -- chapter 5. The global marketing environment -- chapter 7. Consumer behaviour -- chapter 9. Market segmentation, targeting and positioning -- chapter 10. Products and services marketing -- chapter 12. Pricing for value -- chapter 13. Marketing channels and logistics networks -- chapter 15. Communicating customer value : advertising and public relations -- appendix 1. Marketing plan -- appendix 2. Marketing by the numbers -- Answers to self-check questions -- Glossary